Examining Attorney Karen S. Derby maintained that “spike” merely describes a feature of applicant’s goods, relying on a dictionary definition (“Any long pointed object can be referred to as a spike”), third-party websites that use the word to describe embellishments or ornamentation of some of the identified goods, and articles describing applicant’s goods as featuring spikes.
Applicant Valentino argued, of course, that “spike” is merely suggestive of the goods, that the USPTO did not meet its burden of proof, and that doubts as to descriptiveness must be resolved in its favor.
Valentino asserted that its goods do not include “long” pieces of metal that are sharply pointed, but that argument fell flat. The Board noted that the ornamentation on applicant’s goods have metal pieces that “taper to a point or edge and have an elongated shape in relation to the flat surface on which they are attached,” which satisfies the definition of long (“having a greater length than breadth: ELONGATED”) and sharp (“[t]apering to a point or edge”).
As to the third-party registrations, the Board found that, with one exception, those marks have unique meanings (SPIKE ISLAND) or are unitary (e.g., SPIKESMIND, JUSTSPIKES). The registration for the single word SPIKE did not convince the Board “that the USPTO has found the word “spike” to be distinctive when used in connection with any of the clothing items identified in Applicant’s application.”
Furthermore, the Board rejected Valentino’s “unitary mark” argument, finding no evidence that “the combination of the terms ROCKSTUD (a compound term made up the words “rock” and “stud”) and SPIKE creates a phrase with a singular impression in the minds of purchasers.” It noted that the term SPIKE is used descriptively in the cited articles discussing applicant’s goods, without accompaniment by the term ROCKSTUD.
Finally, Valentino’s ownership of a registration for the mark # I ♥ SPIKE for virtually identical goods was not relevant because that prior mark is a unitary phrase or slogan.
The Board had no doubt that the word SPIKE in the proposed mark ROCKSTUD SPIKE is merely descriptive of the goods and must be disclaimed. Therefore it affirmed the refusal to register.
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Text Copyright John L. Welch 2020.