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Section 2(d) – False Connection:

Section 2(d) – Likelihood of Confusion:


Section 2(e)(1) – Mere Descriptiveness:

Section 2(e)(2) – Primarily Geographically Descriptive:

Section 2(e)(4) – Primarily Merely a Surname:

Section 2(e)(5) – Functionality:

Section 2(f) – Acquired Distinctiveness



Unacceptable Specimen/Failure-to-Function/Illegal Use:


CAFC Decisions:

Recommended Reading:


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Text Copyright John L. Welch 2020.