A TTAB judge once remarked that one can predict the outcome of a Section 2(d) appeal 95% of the time just by looking at the marks and the goods or services. Here are three TTAB decisions rendered recently in Section 2(d) appeals. One refusal was reversed. Which one? [Answer in first comment].

In re Ben Zour, Serial No. 87210472 (December 19, 2017) [not precedential] (Opinion by Judge Francie R. Gorowitz) [Section 2(d) refusal to register the mark SHEPHERD ARTISAN COFFEE & Design (below left) for “coffee shops” [ARTISAN COFFEE disclaimed] in view of the registered marks SHEPHARD’S BEACH RESORTin standard character form, and SHEPARD’S BEACH RESORT & Design (below right) [BEACH RESORT disclaimed], for “hotel services and restaurant services”].

In re Delta Faucet Company , Serial No. 87044505 (December 19, 2017) [not precedential] (Opinion by Judge Marc A. Bergsman) [Section 2(d) refusal of SATORI for “plumbing products, namely, faucets and showerheads” in view of the identical mark SATORI for “bathroom furniture”].

In re Security Automation Systems, Inc., Serial Nos. 86885126 (December 14, 2017) [not precedential] (Opinion by Judge Lorelei Ritchie) [Section 2(d) refusal to register the mark SAS SECURITY AUTOMATION SYSTEMS and Design (shown below) for “installation of security systems for buildings and curtilage sold as subcontracted services to contractors engaged in building and construction of correctional institutions, namely, security systems for on-site monitoring and control of correctional institution buildings and curtilage by customers of said contractor” [SECURITY AUTOMATION SYSTEMS disclaimed] in view of the registered mark S-A-S ALARM SERVICE for “monitoring of security system” [ALARM SERVICE disclaimed].