By my estimation, somewhere around 85% of all Section 2(e)(1) mere descriptiveness refusals that reach the TTAB are affirmed on appeal. Well, here are three appeals that were decided during the past week. How do you think they came out? [Answers in first comment]. Do you see any WYHA?’s here?

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In re Currency Cases LLC, Serial No. 86391147 (August 12, 2016) [not precedential]. [Refusal of CURRENCY CASES for “Storage apparatus that attaches to mobile device with adhesive”].

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In re Classic Capital, Inc., Serial No. 86334513 (March 21, 2013) [not precedential]. [Refusal of CLASSIC CAR CAPITAL, for “consumer lending and financing services for classic, vintage and historical cars”].

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In re K & G Concepts LLC., Serial No. 85940179 (August 15, 2016) [not precedential]. [Refusal of SMOOTH WRAP for “cigarillos; cigars; flavored tobacco; hand-rolling tobacco; leaf tobacco; roll your own tobacco; tobacco, cigars and cigarettes” [WRAP disclaimed].

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