Recommended Reading: The Trademark Reporter, Nov.-Dec. 2019 Issue

Well-known survey expert Hal Poret rebuts the oft-cited view that Eveready surveys are appropriate only to test for likelihood of confusion where the senior mark is “top-of-mind,” and supports his argument with original survey research he designed and conducted in conjunction with this article.

Commentary: The Science of Proving Trademark Dilution, by Barton Beebe, Roy Germano, Christopher Jon Sprigman, and Joel H. SteckelIn this thought-provoking commentary, noted scholars Barton Beebe, Roy Germano, Christopher Jon Sprigman, and Joel H. Steckel challenge the “mere association” test for establishing trademark dilution and propose a new “association strength test” supported by the authors’ own empirical research.

Reflection: Trademark Office: Year-End Wrap-Up, by Mary Boney Denison

Mary Boney Denison, United States Patent and Trademark Office (USPTO) Commissioner for Trademarks, looks back on her tenure—which ends in 2019—and provides readers with valuable insights from inside the USPTO.

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TTABlog comment: Once again, I thank The Trademark Reporter for allowing me to make this issue available to my dear (and not-so-dear) readers. This issue of the TMR is Copyright © 2019, the International Trademark Association and is made available with the permission of The Trademark Reporter®.

Text Copyright John L. Welch 2019.